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Throwing Purpose into the Marketing Mix.
Unlike any other element of the Marketing Mix, Purpose stands for something which consumers can relate to. It can transform brands; making them more desirable to work for, more profitable and of greater interest to investors.
Purpose is powerful.
Get it right and your brand will grow whilst doing good at the same time.
Look at #Unilever. The world’s biggest food business’s ambition is built on purpose and their purpose-led brands are growing 69% faster than the rest of the business.
If it works for Unilever…
#marketing #brand #sustainability #environment #brandstrategy #socialpurpose

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